When we go shopping malls, colorful goods always attract our attention. The use of the same color is necessary for the product packaging design. The following is a brief introduction.

1.色彩與包裝物的照應(yīng)

1. Color and packaging

主要是通過(guò)外在的包裝色彩映照內(nèi)在的包裝物品，使消費(fèi)者能夠感知或者聯(lián)想到內(nèi)在的包裝物。食品包裝類(lèi)其用色主色調(diào)鵝黃、粉紅來(lái)給人以溫暖和親近之感。當(dāng)然，其中茶，用綠色不少，酒類(lèi)、糕點(diǎn)類(lèi)用大紅色的不少，兒童食品用玫瑰色的不少，服裝鞋帽類(lèi)以深綠色、深蘭色、咖啡色或灰色為多，突出沉穩(wěn)。

Mainly through the external packaging color reflects the internal packaging goods, so that consumers can perceive or associate with the internal packaging. Food packaging uses the main colors of goose yellow and pink to give people a sense of warmth and closeness. Of course, green is used for tea, bright red is used for wine and pastry, rose color is used for children's food, and dark green, dark blue, coffee or gray are the main colors for clothing, shoes and hats, which are characterized by calmness.

2.色彩與色彩的對(duì)比關(guān)系

2. The contrast between color and color

這是很多商品包裝設(shè)計(jì)中易表現(xiàn)卻又不易把握的事情。表現(xiàn)在包裝設(shè)計(jì)中，這種對(duì)比關(guān)系非常明顯，又常見(jiàn)。一般來(lái)說(shuō)，即色彩運(yùn)用的深淺、輕重、點(diǎn)面、繁簡(jiǎn)、雅俗、反差等等的對(duì)比。

This is a lot of commodity packaging design easy to express but not easy to grasp. In the packaging design, this kind of contrast is very obvious and common. Generally speaking, it refers to the contrast of the depth, weight, point and surface, complexity, vulgarity, contrast and so on.

由于色彩對(duì)于產(chǎn)品外包裝設(shè)計(jì)的重要性，我們?cè)谠O(shè)計(jì)產(chǎn)品的包裝盒手提袋更應(yīng)注意色彩的選擇，發(fā)揮出更好的包裝效果。

Because of the importance of color in the design of product outer packaging, we should pay more attention to the selection of color in the design of product packaging box and handbag, so as to play a better packaging effect.

以上就是小編為大家介紹的關(guān)于色彩對(duì)于印刷包裝的重要性，詳細(xì)的內(nèi)容請(qǐng)關(guān)注公司網(wǎng)站：http://www.kenkeng.cn，會(huì)有更多精彩內(nèi)容為大家呈現(xiàn)，希望可以幫助大家。感謝大家長(zhǎng)久以來(lái)的關(guān)注與支持!

The above is about the importance of color for printing and packaging. For details, please pay attention to the company's website: http://www.kenkeng.cn , there will be more wonderful content for you, I hope it can help you. Thank you for your attention and support for a long time!